Codify
your culture
Distilling and articulating your purpose and values brings alignment, direction and meaning to what you stand for and how you work. Our method takes you on a journey to uncover and codify these key elements.
Codify your workplace culture with Within People
What we help you do
01
Find purpose to guide and fuel growth based on creating meaningful impact in the world.
02
Distill out values as actionable behaviours that drive connection, integrity and performance.
03
Hold space for everyone in your company to build their own meaning into your culture.
What to expect
The journey to finding purpose and values is almost as important as the outcome - finding shared meaning that aligns leaders, not just cultures. We guide you to simply articulate your cultural DNA so it brings deep meaning to your work.
Understand how your culture will become a driver of performance and growth
Dig deep into what’s most authentic and important to your organization
Co-create and align as leaders around the most fundamental elements of your culture
Our framework
Our Purpose Framework helps leaders distill and articulate the DNA of their culture. It creates a simple, aligned set of statements that describe why you exist, what you stand for and how people show up in your culture.
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Why our company exists. A statement of the role and impact we make solving problems in people’s lives. The passion that guides and fuels growth.
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How we show up. A set of behaviours that define how we work at our best, and form powerful relationships with the people we work with and serve.
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Where we are going. A picture of the the world we want to see and the direction of our growth.
You know you need this when:
Culture is seen as an antidote to boring work, rather than something that gives work meaning
Values are ‘getting lost’ as companies scale, rather than shaping that growth
Leaders are struggling to get past ‘skin-deep’ culture that doesn’t sink into the systems and processes of their organizations
In too many companies, culture is still a poorly-defined idea - nice to have, but impossible to leverage, learn or scale.
IN THEIR WORDS
“Transformative”
Our work with Within People was transformative and came at a crucial time. Not only did they bring brilliant insights to the process of defining our vision, purpose and values, but they helped us bring this work to life by embedding it in everything we do — from onboarding to the editorial process to performance and growth. This has allowed our team to scale up and distribute leadership throughout the organization.
Emma Gilchrist, Founder and Executive Director at The Narwhal
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